Microsoft unveils Window Phone 7, derides rival devices | Business

Microsoft unveils Window Phone 7, derides rival devices

New York, Nov 9 – As its Windows Phone 7 hit the US market Monday, Microsoft launched a unique campaign to dent Apple’s iPhone and Google Android system by playing up their ‘faulty’ design.

The software giant is taking its ‘Really’ commercial on YouTube to the street by roping in TV stars to tell how badly designed smart phones by its competitors have spawned a bad phone behaviour among users.

Under the ‘Really Rally Road Trip’ campaign launched Monday, Microsoft will take popular TV stars Rob Dyrdek and actress Minka Kelly across the country to show how Windows Phone 7 stands out against rival smart phones.

Manufactured by Samsung and HTC, Microsoft Phone 7 boasts ’tiles’ on its screen to let users have a quick glance at email or Facebook or other applications.

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