SAN JOSE, Calif. and AMSTERDAM, Netherlands, — Sept. 9, 2010 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced, at the IBC 2010 Conference and Exhibition, that the British Broadcasting Corporation (BBC) is adopting the award-winning Adobe® Premiere® Pro CS5 software to support its Creative Desktop Initiative, through which the corporation is improving workflow efficiency, creating a tapeless environment and reducing costs. The corporation launched the Creative Desktop Initiative in 2007, and is now implementing an additional 2,000 seats of Adobe Premiere Pro CS5 software as the company’s primary tool for desktop nonlinear editing. The broadcaster’s expanded use of Adobe Premiere Pro CS5 software highlights the growing momentum for Adobe Creative Suite® 5 Production Premium across the broadcast industry.
Adobe will demonstrate its next-generation video and rich media solutions that improve the creation and delivery of content for broadcasters and media companies during the IBC 2010 Exhibition at its stand (Hall 7, Stand H.23) in the RAI Convention Center, Sept. 10-14.
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