Apple’s announcement this past week of another apps store , this time focused on offering products for the Mac, is one in a rapidly growing series of app store launches in the last year or so. It’s not really a surprise announcement considering Apple’s leadership in popularizing the concept but it does have some interesting ramifications for the Mac ecosystem. I doubt that anyone would argue that Apple is an innovative company, but often in my opinion the innovation associated with a new gadget has been more in the business model or support structures for the gadget than the gadget itself. I think that the proliferation of app stores is starting to have some far reaching consequences and has the potential to be disruptive for some larger software vendors.
The basic idea, that Apple could manage and control distribution to a new device goes back to the iPod and iTunes. MP3 players were not new when Apple first introduced the iPod, and were cheaper by a far margin. Now I suppose the iPod’s form factor was somewhat better than it’s competition but in general the devices features were not particularly differentiating. What was new was the simple way in which consumers could find, buy, load and manage media through iTunes. Other MP3 plays required the user to find music scatted across the web or try to convert the music from CD’s and other media. For these players consumers had to manage files and file types / formats, but not so for the iPod. On the iPod the consumer managed the media itself, which was in fact what they were trying to do. iTunes provided an elegant and simple way to manage media.
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